99 Regent Street — also written NinetyNine Regent Street — is a two-floor club in the West End, on the address that has housed London nightlife since 1954. Open-format hip hop runs upstairs and house downstairs, in a room pitched deliberately more elegant than the big-room clubs around it.
We book the West End every week, so here is a straight read on who this suits.
The Room
Elegant rather than loud. Dark panelling, warm low lighting, banquette seating and a long bar — closer in feel to a members’ club than to the big Mayfair rooms, which is clearly the intention. The staircase between the two floors is the centrepiece and makes the place feel bigger than its 300 capacity.
Two Floors, Two Crowds
Upstairs is open-format hip hop and where the night centres. Downstairs is house, darker and more dance-focused. On Friday and Saturday both run, and that is the genuine draw — one booking, two sounds, and a group that does not have to agree. Midweek only one floor opens, which is worth knowing before you plan a Wednesday around the house room.
The Crowd
Older and better dressed than most of the West End, which follows directly from the 20+ age policy and the elegant dress code. If you want a room without a student crowd, this is reliably it.
What to Know Before You Go
Two things. First, 20+, not 18+ — it will stop a group at the door if you have not checked. Second, the guestlist is built around mixed groups: women are free to £20, men are around £50 and generally need to be with women. An all-male group should book a table rather than chance the list.
The History
Worth knowing because it explains the room. This address has run nightlife since 1954 — Al Burnett’s Stork Club, then the Cuckoo Club for the best part of two decades. The founders of that chapter have come back to the same floor. It shows in the confidence of the place; it does not feel like a first attempt.
Is a Table Worth It?
At £600, yes for most groups. Six men pay around £300 at the door for the privilege of standing, if the door takes them at all; double that and you have seating, bottles and guaranteed entry for everyone. For mixed groups with several women on the list, the maths is less one-sided — a table is then a comfort decision rather than an economic one.
The Verdict
The most convincing new opening in the West End this year, mostly because it is not trying to be another big room. Two floors, a grown-up crowd and a genuinely good-looking space. Go on a Friday or Saturday for the full thing, check everyone is 20, and book a table if your group is mostly men.
Read the guestlist guide, check entry prices, or see bottle prices.
Other West End & Mayfair Clubs
Comparing options? See Tape London, Maddox, Rumour and Itzel, or browse all London clubs.