99 Regent Street — also written NinetyNine Regent Street — is a two-floor club in the West End, on the address that has housed London nightlife since 1954. Open-format hip hop runs upstairs and house downstairs, in a room pitched deliberately more elegant than the big-room clubs around it.
The dress code is elegant, and this is one of the rooms where that is meant literally.
What to Wear
Men: a well-cut shirt or a good knit, tailored trousers or dark denim with no distressing, proper shoes. A jacket lifts it and is never wrong here.
Women: a dress, a tailored set or a considered going-out outfit, with heels or an elegant flat.
What Gets Refused
- Trainers — the most common refusal, however clean or expensive.
- Sportswear and tracksuits — no exceptions for brand.
- Shorts — the code does not relax in summer.
- Anything scruffy or overly casual — including a hoodie under a jacket.
Why the Door Is Strict
99 is positioned against the big-room clubs nearby — smaller, more considered, closer to a members’ room in feel. The dress code is how that gets maintained, alongside the 20+ age policy. Turning up dressed well, in a sensible group size, at a reasonable hour does more for your chances than any one item of clothing.
Does a Table Change It?
No. A table booking guarantees your group entry, but everyone still has to meet the code. Table guests are the most visible people in the room.
See also our guestlist guide and dress codes across London clubs.