77 London — also written Seventy Seven — is a 550-capacity electronic music club in the basement of The BoTree hotel on Welbeck Street, Marylebone. It was designed by Concrete, the Amsterdam studio, as a deliberately asymmetrical room lit by synchronised gold and silver LED, and it is one of the few rooms in this part of London booking dance music seriously.
Tables here are better positioned than at most clubs, because of how Concrete built the room.
Minimum Spend
- Tables and booths: from £1,000 minimum spend
- Headline nights and peak Saturdays: higher minimums apply — confirmed when you book
The minimum spend is what your group commits to spend behind the table on bottles and mixers. It is not a cover charge and the table itself costs nothing. Across eight people £1,000 is £125 each with entry included.
What It Works Out At
- 6 people: about £167 each, entry included
- 8 people: £125 each, entry included
- 10 people: £100 each, entry included
What Is Included
- Entry for your whole group
- A reserved booth held in your name
- Bottle service with mixers, ice and glassware
- A host looking after your table
- Free booking and concierge support from London Night Guide
The Room
The design is the point. Rather than a rectangular floor with the DJ at one end, Concrete built an asymmetrical space on two levels: a sunken dance floor with a mezzanine of booths looking down over it, wrapped in gold and silver LED that moves with the music. Sightlines are good from almost everywhere, which is unusual at 550 capacity.
The practical consequence is that a table here is not a consolation prize for not dancing. The upper booths overlook the floor rather than facing a wall, so a group can sit and still be in the night.
Where to Sit
The mezzanine booths are the ones to ask for: they sit above the sunken floor looking straight down at the booth, so you get the room without standing in it. There is also seating at floor level for groups who intend to dance more than sit. Tell us which your group is and we will place you accordingly.
Group Sizes
Booths suit six to fourteen. At 550 capacity there is more room to lay out a large party here than at the smaller Mayfair clubs — give us the final number and we will keep everyone together.
When to Book
Headline nights go first. Thursday is more relaxed and better value if your date is flexible. For a birthday or a group of twelve-plus, a week or more ahead is sensible.
It Is Under a Hotel
77 sits in the basement of The BoTree, which is more useful than it sounds. There is a bar and restaurant upstairs for dinner before, and rooms above if the night runs long — so a birthday or a group weekend can be built around one address rather than three. It also means the arrival is discreet: you go down into the club rather than queueing on the street.
Location
77 is at 77 Welbeck Street, Marylebone, London W1G 0BB. The nearest tube is Bond Street, about five minutes on foot via the Central, Jubilee and Elizabeth lines, with Oxford Circus a similar distance. Welbeck Street runs north off Wigmore Street, just behind Oxford Street — central, but a street quiet enough that you are not queueing in a crowd.
How to Book
Send us your date, group size and rough budget. We come back with availability and the minimum spend for that night, hold the table in your name, and confirm before you go. There is no booking fee.
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