East London has always been known as the place where hipsters reside, an extreme indie scene. But more recently the east end has become increasingly popular with the west London party-goers. Shoreditch, Hoxton Square, Spatalfields, and Brick Lane are packed with trendy clubs and bars. It is surprising this area took as long as it did to get noticed for its diverse, easy-going, and culturally rich nature.

The East End is the opposite of Central London nightlife, people are less reluctant to talk to people that are not a part of their immediate group. The east end welcomes everyone with open arms, without any pretensions. Dress codes are by no means strict, the crowd keeps their attire expressive and fun. The male dress code revolves around jersey blazers, quirky T-shirts, skinny jeans, sneakers, and thick frames glasses. Females are much more casual; leather jackets, body con dresses, and wedges are the popular uniform. It’s definitely comfort over everything here and bright colors are highly encouraged. Drinks are at a rock bottom price and a real value for your money, beer is the norm for beverages.

Popular clubs include East Village, 93 Feet East, Scala, and Cargo. Most of these clubs don’t close until 5am, partying is not for the faint hearted here. These clubs reside in warehouses and below zero lofts; inside they resemble a pool of neon and strobe lights. Playing the best of house, indie, rock, and hip hop – East London caters to a wide range of versatile individuals. The bars are always lively and have lots of live music from upcoming artists, as there are so many venues close by to each other. Bar hopping is encouraged and very popular in the East End to have an enjoyable night.

There are a lot of familiar faces in East London. Lilly Allen, Rita Ora, and Jessie J were regular performers in the East before they had been discovered and they frequently enjoy a night unannounced. Professor Green, Tulisa, and Preeya Kalidas are regularly seen in East London along with famous DJs such as Calvin Harris. The amount of up and coming talent is astonishing and their acts are always a hit with regular visitors. East London is taking over, it is without a doubt the new partying hotspot in London.

For extra knowledge and more tips on how to go about the different venues being offered here in London, check out the information on numerous venues available here in London Night Guide.