# 77 LONDON DRESS CODE

> 77 London (Seventy Seven) dress code: smart, no trainers, hoodies or ripped jeans. What to wear in Marylebone and what gets refused at the door.

- Canonical URL: https://londonnightguide.com/77-london-dress-code/
- Venue: 77 London (Marylebone) — currently open
- Music: House & Electronic
- Capacity: 550
- Dress code: Smart
- Address: 77 Welbeck Street, Marylebone, London W1G 0BB
- Nearest tube: Bond Street
- Opening times: 23:00-04:00
- Published: 2026-10-06
- Last updated: 2026-10-06

**77 London** — also written **Seventy Seven** — is a 550-capacity electronic music club in the basement of The BoTree hotel on Welbeck Street, Marylebone. It was designed by **Concrete**, the Amsterdam studio, as a deliberately asymmetrical room lit by synchronised gold and silver LED, and it is one of the few rooms in this part of London booking dance music seriously.

The code is **smart** — sharp rather than formal, and a touch more relaxed than the Mayfair rooms without being casual.

## What Gets Refused

- **Trainers**
- **Hoodies** — and a jacket over one does not fix it
- **Ripped jeans** — distressed denim included
- **Sportswear** and anything scruffy

## What to Wear

**Men:** tailored trousers or clean dark denim, a shirt or good knit, a fitted jacket if you want to be sure, and polished shoes.

**Women:** a cocktail dress, a tailored two-piece or a considered going-out outfit, with heels or an elegant flat.

## How Strict Is It?

Less theatrical than a Mayfair door, but consistent. This is an electronic music room in a hotel basement rather than a see-and-be-seen club, so the standard is about looking like you made an effort rather than about labels. Arriving dressed well, in a sensible group, at a reasonable hour does most of the work.

## Does a Table Change It?

No. A [table booking](https://londonnightguide.com/77-london-table-booking/) guarantees entry for your group, but everyone still has to meet the code.

See also our [guestlist guide](https://londonnightguide.com/77-london-guestlist/) and [dress codes across London clubs](https://londonnightguide.com/category/dress-code/).

## Frequently Asked Questions

### What is the dress code at 77 London?

Smart. No trainers, hoodies, ripped jeans or sportswear. Sharp rather than formal.

### Can you wear trainers to 77 London?

No. Trainers are not accepted.

### Do men need a jacket at 77 London?

Not required, but it helps. Tailored trousers or clean dark denim with a shirt or good knit and polished shoes meets the code.

### Does a table booking relax the dress code?

No. A table guarantees entry for your group, but every guest still has to meet the code.

## How to Book via London Night Guide

- Free guestlist booking: https://londonnightguide.com/book-guestlist/
- VIP table booking: https://londonnightguide.com/book-vip-table/
- WhatsApp concierge (guestlist, +44 7348 644054): https://api.whatsapp.com/send?phone=447348644054&text=Hi%2C%20I%20found%20you%20on%20London%20Night%20Guide.%20I%27d%20like%20to%20get%20on%20a%20guestlist.
- WhatsApp concierge (VIP tables): https://api.whatsapp.com/send?phone=447348644054&text=Hi%2C%20I%20found%20you%20on%20London%20Night%20Guide.%20I%27d%20like%20to%20book%20a%20table.
- Email: concierge@londonnightguide.com